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woolworths as made a come back?

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woolworths as made a come back?

Post by clairesy on Fri Jun 26, 2009 7:10 am



http://www.woolworths.co.uk/?aff=Google&affsrc=woolworths__co_uk&cm_mmc=Google-_-Woolworths-_-Woolworths-_-woolworths%20%20co%20uk%20Exact





Laffin Laffin I must be off my head opening a thread about such a topic.But i used to love popping into Woolworth. A shopping day wasn't the same unless i popped in there for a nose!!!

Bit they're back!!! at the moment they are online only.Im not sure if they will ever be right smack bang in the middle of our towns etc,but they are online selling all the usually things...ladybird clothing,toys entertainment and party's......and.....their pick and mix section is there to!!!PMSL

Woolworths makes online comeback
Britain's
Woolworths brand has made a comeback as an online shop complete with
pic 'n' mix sweets and Ladybird children's clothing.

The
woolworths.co.uk site launches with the recognisable Woolies red logo,
offering more than 500,000 products across three main categories -
toys, childrenswear, entertainment and party.

It opens more than six months after the high street chain collapsed into administration amid plunging sales and mounting debts.

Bosses
at parent group Shop Direct, which bought the brand name in February,
are hoping the new virtual reincarnation of Woolies will appeal to the
family market and tap into the burgeoning trend to shop online.

Woolworths.co.uk
will stock most of the goods seen in the former stores, including CDs,
DVDs, children's party and fancy dress, technology, toys and even the
much-loved pic n' mix sweets. It will also add many products that were
too big to sell in-store, such as barbecues, outdoor tables and chairs,
as well as family-sized swimming pools.

But
kettles and ironing boards are out after the new owners decided not to
sell DIY or household goods. Matthew Hardcastle, who heads the online
store, said stock was chosen based largely on feedback from many of the
one million customers and Woolies fans that have already contacted the
group. It has some 8,000 online followers through Twitter and Facebook,
according to the firm.

"We've
been talking to families across the country and have responded with a
site that delivers the best of what they loved about Woollies," said
Shop Direct group chief executive Mark Newton-Jones. "Families wanted
us to bring back Woolies as soon as possible, so that's what we've
done," he added.

The
site is initially split into three areas - party, entertainments and
the main shop - with three separate check-outs, although bosses are
aiming to integrate them into one by the autumn. Shop Direct said it
had spent "several millions of pounds" bringing Woolworths back.

The
site's high street predecessor was forced into administration last
November just after the brand's 99th birthday. Efforts to rescue the
business failed, with the loss of 27,000 jobs. Administrators launched
a closing-down sale in December and the last of the 807 stores closed
in January.

The
new brand owner, Shop Direct, has a range of well-known catalogue
brands within its portfolio, also including Kays and Marshall Ward. It
employs around 10,500 people and has about five million customers. Shop
Direct is owned by Sir David and Frederick Barclay, whose other
interests include the Telegraph newspaper group.
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clairesy
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